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Slogans and Jingles
Slogans and jingles are extremely catchy acoustic "trademarks”.
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Pictures, words, sounds
There are many ways to increase the recognizability of a trademark. Slogans and jingles can sometimes be more memorable than pictures. Moreover, they can provide just the right enhancement to a visual image. Acoustic "trademarks” are particularly to be recommended for radio and television advertising, but they can also be used effectively in the Internet. |
Acoustic advertising knowhow at MdA:
• We create the texts for suitable slogans
• Integration of acoustic material as part of your advertising campaignne
• Variants and adaptations in foreign languages as well
Examples of our slogans and jingles
• Elektra Birseck (formerly Elektra Münchenstein) "EBM – Energie bewegt Menschen" (german: energy moves people)
• Neue Musikschule Basel: (New Music School Basel) "do re mi and you"
• Idea for the Three-tone melody for "Ricola" (Francis de Andrade)
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©
MdA Business Communications AG, Basel, Switzerland
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Phone +41 61 273 44 66, Fax +41 61 273 44 68,
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